Davis College of Business & TechnologyMarketing
Why Choose Our Program?
The Marketing major at 91成人AV prepares students for rewarding careers in a number of professions in an ever-increasing global economy. Our marketing program includes topics such as marketing strategy, consumer behavior, service operations, market research and professional selling; all focused on understanding how organizations create and deliver value. Through assignments and class projects, students will have an opportunity to learn about the latest marketing trends and developments while acquiring a solid grounding in business fundamentals.
Great marketers have a passion for identifying consumer and business problems and developing products, services, and technologies that make an impact and solve consumer and business problems. The marketing major is intended to prepare students for positions in areas such as brand management, marketing research, product distribution, advertising, and professional sales.
MarketingCurriculum
The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in major areas of marketing management. A student who elects a major in marketing may add a second major from a complimentary area such as management, international business, psychology, or other fields of interest.
A Marketing degree from JU provides a strong background for careers in marketing, sales, advertising, public relations and more. A career in marketing offers the opportunity to work across a broad spectrum of job functions and to take a central role in the overall operation of a business enterprise.
Students interested in furthering their education with a master鈥檚 degree, have the option to participate in our Grad2Grad program, which offers them the opportunity to receive both their undergraduate and graduate degree in either a 5-year (4 + 1) or 4-year (3 + 1) format.
AdmissionsStart Your Application
- We are test-optional and do not require an essay if you have above a 3.0 GPA.
- Entering students may declare business administration as a 鈥媘ajor. Many entering freshmen will declare a major of pre-business until they reach sophomore status.
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Contact Information Davis College of Business & Technology
Davis College of Business & Technology
91成人AV
2800 University Blvd N
91成人AV, FL 32211
Email: dcob@ju.edu